BUYING, SELLING, AND TRADING BREWERIANA

Prosit!  My name is Brian Schade and I am the owner of Vintage Beer Collectibles.  In addition to selling breweriana, I am also a collector specializing in beer trays.

​

It all started back in 1995, when I was working for the Stroh Brewing Co. at their Fogelsville, PA brewery that was located just outside Allentown.  I started dating this lovely woman (now my lovely wife) who's parents were really into antiques and going to auctions.  One of the auctions they took me to had beer trays for sale. The very first beer tray I bought was on that night and it was a very clean Schmidt's beer tray that I paid $6.00 for.  I remember thinking how cool they were and I had to know more about beer stuff.

​

I found Haydock's first book at the book store and was thrilled to see all that great breweriana with the spectacular artwork.  In their book, I saw a beer tray that was from the B. Schade Brewing Co. out of Spokane, WA.  I couldn't believe it.  SCHADE!  B.SCHADE, no less!  I had to have that tray!  That's how the addiction started.  While I no longer have that Schmidt's tray that started it all, I do have that B. Schade beer tray I coveted.

​

At that time, I was mostly buying and selling on eBay, but was intrigued by web design.  I attempted and created my first website called "Brian's Breweriana." It wasn't much, by any means, but overall it was fun to make and manage.

I sold off an absolutely wonderful collection in 1999-2000 and pretty much got out of the breweriana business, moving across the country with my job and spending time with the family.  I started collecting again in the spring of 2011 and created Vintage Beer Collectibles.  I now live outside Indianapolis with my wife and five daughters.

​